Peer Review - Membangun Motivasi Hedonic Shopping dan Store Atmosphere terhadap Impulse Buying pada Konsumen Matahari Departement Store Mall Plaza Mulia Samarinda

Abstract

This research aims to analyze the influences hedonic shopping, store atmosphere againt impulse buying on consumen Matahari Departemen Store Mall Plaza Mulia Samarinda. The number of samples taken were 120 respondents. Method for data collection was nonprobability sampling. Validity and reliability test consisted of normality. Hypotesis testing was done using the t test on multiple linear regression analysis. The result of the research showed that the hedonic shopping, promotions, store atmosphere have significant influence on impulse buying consumers Matahari Departemen Store Mall Plaza Mulia Samarinda.