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http://repository.unmul.ac.id/handle/123456789/5766| Title: | Peer Review-Achieving Marketing Performance Through Acculturative Product advantage : The Case of Sarong Samarinda |
| Authors: | Indriastuti, Herning |
| Keywords: | Innovativeness, Acculturative Product Advantage, Isolating Mechanism, Marketing Performance, Creative Industry |
| Issue Date: | 30-Jun-2020 |
| Publisher: | University of Malaya |
| Citation: | APA style |
| Abstract: | The results of this study show that the advantages of the acculturative products influence the marketing performance. This study highlights the importance of innovativeness in securing the potentials of the acculturative products for the SME industry in Indonesia. It is also observed that the acculturative product acts as the mediator between innovativeness and marketing performance. |
| URI: | http://repository.unmul.ac.id/handle/123456789/5766 |
| ISSN: | 2180-3137 |
| Appears in Collections: | A - Economics and Business |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Review-Achieving Marketing (1) Q3.pdf | 451.27 kB | Adobe PDF | View/Open |
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