Peer Review- Entrepreneurial Innovativeness, Relational Capabilities and Value Co-Creation to Enhance Marketing Performance

Please use this identifier to cite or link to this item: http://repository.unmul.ac.id/handle/123456789/5765

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DC Field	Value	Language
dc.contributor.author	Indriastuti, Herning	-
dc.date.accessioned	2021-02-11T15:30:44Z	-
dc.date.available	2021-02-11T15:30:44Z	-
dc.date.issued	2019	-
dc.identifier.citation	APA style	en_US
dc.identifier.issn	2395-6518	-
dc.identifier.uri	http://repository.unmul.ac.id/handle/123456789/5765	-
dc.description.abstract	An empirical study analysis was conducted to see the effect of Entrepreneurial Innovativeness Oriented, Relational Capabilities and Value co-creation to enhance the marketing performance of SME (Small and Medium Enterprise) apparel fashion industries in Central Java, Indonesia. Data sampling was obtained using purposive sampling technique involving 150 respondents. The data was collected by using a questionnaire given directly to the respondents. The data analysis employed Structural Equation Modelling (SEM) with AMOS program assistance.	en_US
dc.language.iso	en	en_US
dc.publisher	GIAP Journals	en_US
dc.subject	Entrepreneurial Innovativeness, Relational Capabilities, Value Co-creation, Marketing Performance	en_US
dc.title	Peer Review- Entrepreneurial Innovativeness, Relational Capabilities and Value Co-Creation to Enhance Marketing Performance	en_US
dc.type	Article	en_US
Appears in Collections:	A - Economics and Business

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