Turnitin - ENTREPRENEURIAL INNOVATIVENESS, RELATIONAL CAPABILITIES, AND VALUE CO-CREATION TO ENHANCE MARKETING PERFORMANCE

Please use this identifier to cite or link to this item: http://repository.unmul.ac.id/handle/123456789/5716

Title:	Turnitin - ENTREPRENEURIAL INNOVATIVENESS, RELATIONAL CAPABILITIES, AND VALUE CO-CREATION TO ENHANCE MARKETING PERFORMANCE
Authors:	Indriastuti, Herning
Keywords:	Entrepreneurial Innovativeness, Relational Capabilities, Value Co-creation, Marketing Performance
Issue Date:	19-Apr-2019
Publisher:	GIAP Journals
Citation:	APA style
Abstract:	An empirical study analysis was conducted to see the effect of Entrepreneurial Innovativeness Oriented, Relational Capabilities and Value co-creation to enhance the marketing performance of SME (Small and Medium Enterprise) apparel fashion industries in Central Java, Indonesia. Data sampling was obtained using purposive sampling technique involving 150 respondents. The data was collected by using a questionnaire given directly to the respondents. The data analysis employed Structural Equation Modelling (SEM) with AMOS program assistance
URI:	http://repository.unmul.ac.id/handle/123456789/5716
ISSN:	2395-6518
Appears in Collections:	A - Economics and Business

Files in This Item:

File	Description	Size	Format
ENTREPRENEURIAL INNOVATIVENESS, RELATIONAL CAPABILITIES.pdf	Main Article	3.47 MB	Adobe PDF	View/Open

DSpace JSPUI