Penerapan Metode Kansei Engineering Sebagai Upaya Perancangan ulang Kemasan Takoyaki (Studi Kasus: Takoyakiku Samarinda)

Abstract

Takoyaki is a traditional Japanese food. Takoyaki is made from wheat flour and filled with octopus meat. The shape is round like meatball, so takoyaki is also called Japanese roasted baso (tako = octopus; yaki = grilled). The packaging for Takoyakiku products that are currently sold is packaged in a simple and unattractive way. The packaging material for Takoyakiku products currently used is plastic mica packaging with strong characteristics (not easily torn), clear in color (transparent) and safe for food. So that researchers will carry out further studies for the development of attractive takoyakiku packaging to make it more attractive to consumers. The development of packaging according to consumer desires is carried out with the help of the Kansei engineering method. The kansei engineering method is a design and development method based on consumer feelings to find out the desired design. The kansei engineering method is carried out in several stages, namely, collecting kansei words from interviews, then distributing semantiq differential I questionnaires to select kansei words and followed by distributing semantiq differential II questionnaires to find out packaging designs based on kansei words. The analysis used is conjoint analysis, which functions to determine consumer preferences for takoyakiku packaging. The result of this research is the takoyakiku packaging design that consumers want, namely those made from ivory paper, has a logo and a product image, as well as information related to takoyaki products.

Takoyaki is a traditional Japanese food. Takoyaki is made from wheat flour and filled with octopus meat. The shape is round like meatball, so takoyaki is also called Japanese roasted baso (tako = octopus; yaki = grilled). The packaging for Takoyakiku products that are currently sold is packaged in a simple and unattractive way. The packaging material for Takoyakiku products currently used is plastic mica packaging with strong characteristics (not easily torn), clear in color (transparent) and safe for food. So that researchers will carry out further studies for the development of attractive takoyakiku packaging to make it more attractive to consumers. The development of packaging according to consumer desires is carried out with the help of the Kansei engineering method. The kansei engineering method is a design and development method based on consumer feelings to find out the desired design. The kansei engineering method is carried out in several stages, namely, collecting kansei words from interviews, then distributing semantiq differential I questionnaires to select kansei words and followed by distributing semantiq differential II questionnaires to find out packaging designs based on kansei words. The analysis used is conjoint analysis, which functions to determine consumer preferences for takoyakiku packaging. The result of this research is the takoyakiku packaging design that consumers want, namely those made from ivory paper, has a logo and a product image, as well as information related to takoyaki products.