Governor of East Kalimantan Political Leadership Opinion in Responding to Covid-19 Policies

Abstract

This study aims to develop an understanding of opinion leadership in improving communication about digital media to encourage deeper engagement and share information on various digital platforms in identifying opinion leadership. Novelty in this study is the response to the opinion leaders of the East Kalimantan Governor’s political discourse in the Covid-19 response policy. This research uses qualitative research. Data was collected using primary data in the form of in-depth interviews with the people of East Kalimantan and supported by secondary data in the form of fifteen online media and the official website of the East Kalimantan government. Data analysis using Nvivo 12 Plus software to get more professional results. The results of this study are that the Covid-19 management policy received positive and negative responses from the people of East Kalimantan, each showing a figure of 21.43 per cent and 78.57 per cent. This study concludes that there is no harmony between the opinions of political leadership in the media and the implementation of existing policies in the community. The opinion of the leadership of the Governor of East Kalimantan can play a central role in disseminating broad and fascinating ideas based on ideas classified into five different types, each based on knowledge, education, expertise, innovation, media presence.