Pengaruh efektifitas iklan televisi

Abstract

The Advertising Effectiveness from this Research consists of the advertising creativity, message quality, and frequency of delivery. This Research aims to determine the impact of effectiveness which is involve on it such as are Advertising variabel Creativity, messages quality, and the view of consumer frequency buy Intention also knowing which dominant variable affecting the buy Consumer Intentions. This Research Program using Multiple Linear Regression Analysis tool SPSS version 22.0. The research population is Politeknik Negeri Samarinda’s Students had watched Mie Sedap television advertisement at least 3 times. At the same time, the samples which was used for this Research is as much as 170 respondents with in non probability technique sampling and the accidental sampling method, the questionnaires as for collecting datas specifically. The Research results indicate that advertising creativity, message quality, And Frequency Advertising significant is positive reacted effect to consumer buy Intention, other thing that advertising creativity is be come to be dominant variable which affecting to the consumer buy intention.