INFLUENCE OF WORD OF MOUTH AND PRODUCT QUALITY ON PURCHASE DECISIONS AND REPURCHASING INTEREST

Please use this identifier to cite or link to this item: http://repository.unmul.ac.id/handle/123456789/28480

Title:	INFLUENCE OF WORD OF MOUTH AND PRODUCT QUALITY ON PURCHASE DECISIONS AND REPURCHASING INTEREST
Other Titles:	Dosen
Authors:	Ali Ahmad, Yasin Noorlitaria, Achmad
Keywords:	Word of Mouth, Product Quality, Purchase Decision and Repurchase Interest.
Issue Date:	1-Jun-2021
Publisher:	International Journal of Economics, Business, and Accounting Research (IJEBAR)
Citation:	-
Series/Report no.:	-;-
Abstract:	This study aims to analyze and explain the influence of word of mouth and product quality on purchasing decisions and repurchase intentions; The population in this study are consumers who have visited more than 1 time at Ichiban Sushi BigMall Samarinda. The sampling technique used was nonprobability sampling with the purposive sampling method with a total sample of 90 people. Data collection techniques using questionnaires. The analysis was carried out using Partial Least Square (PLS) with the SmartPLS application version 3.8.9 and using SPSS Version 25 to test the validity and reliability of the respondents. The results showed that: Word of Mouth had a positive and significant effect on Purchase Decisions, Word of Mouth had a positive and insignificant effect on Repurchase Interest
Description:	-
URI:	http://repository.unmul.ac.id/handle/123456789/28480
ISSN:	2614-1280
Appears in Collections:	J - Economics and Business

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