BOOK OF ABSTRACT MICEB 3rd

Please use this identifier to cite or link to this item: http://repository.unmul.ac.id/handle/123456789/27823

Title:	BOOK OF ABSTRACT MICEB 3rd
Other Titles:	Factors Affecting Trust in Internet Banking Users
Authors:	Asnawati
Keywords:	Shared Value Communication Opportunistic Behavior Control Trust
Issue Date:	3-Nov-2021
Publisher:	Fakultas Ekonomi dan Bisnis Universitas Mulawarman
Abstract:	The purpose of this study was to determine the effect of Shared Value (X1) Communication (X2), and Opportunistic Behavior Control (X3) on Internet banking users' Trust (Y). The population of this research is internet banking users in East Kalimantan. The sample selection technique in this study used purposive sampling and the number of samples obtained was 100 respondents. The object of research is all internet banking users. The data collection method in this study was by distributing questionnaires. Data analysis using multiple linear regression technique using SPSS analysis tool. The results showed that Shared Value (X1), Communication (X2), and Opportunistic Behavior Control (X3) had a positive and significant influence on Internet Banking User Trust (Y)
URI:	http://repository.unmul.ac.id/handle/123456789/27823
Appears in Collections:	P - Economics and Business

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Book of Abstract Conference (3rd MICEB) 2021 (1).pdf	Proceeding MICEB 3rd	758.55 kB	Adobe PDF	View/Open

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