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Please use this identifier to cite or link to this item: http://repository.unmul.ac.id/handle/123456789/27636
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dc.contributor.authorINDRIASTUTI, HERNING-
dc.date.accessioned2022-03-14T17:01:05Z-
dc.date.available2022-03-14T17:01:05Z-
dc.date.issued2021-09-30-
dc.identifier.issn2614-1280-
dc.identifier.urihttp://repository.unmul.ac.id/handle/123456789/27636-
dc.description.abstractThis study intends to analyze and explain the effect of brand preference and brand conviction on consumer loyalty in Excelso Café Samarinda. The samples are consumers of Excelso Cafe. The sampling technique used a probability sampling technique with a simple random sampling method. Numbers of samples are 120 respondents. The analysis was carried out using SPSS. The results of this study indicate that: (1) Brand preference positive and significant effect on consumer loyalty, (2) Brand conviction positive and significant effect on consumer loyaltyen_US
dc.language.isoenen_US
dc.publisherSTIE AASen_US
dc.subjectBrand Preference, Brand Conviction and Consumer Loyaltyen_US
dc.titleTHE EFFECT OF BRAND PREFERENCE AND BRAND CONVICTION ON CONSUMER LOYALTY OF EXCELSO CAFEen_US
dc.typeArticleen_US
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