1. Repository Universitas Mulawarman
  2. Akuntabel
  3. J - Economics and Business
Please use this identifier to cite or link to this item: http://repository.unmul.ac.id/handle/123456789/27566
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dc.contributor.authorINDRIASTUTI, HERNING-
dc.date.accessioned2022-03-14T15:47:21Z-
dc.date.available2022-03-14T15:47:21Z-
dc.date.issued2021-09-30-
dc.identifier.issn2614-1280-
dc.identifier.urihttp://repository.unmul.ac.id/handle/123456789/27566-
dc.description.abstractThe research of this study was to measure the influence of the retail mix on purchase decisions at the retail store Pramuka Mart Samarinda during the covid-19 pandemic. Samples were taken by accidental sampling as many as 111 respondents. The analytical technique used in this study is multiple linear regression analysis using the SPSS 23 program. The results of the study prove that product, price, promotion, and location have a positive and significant effect on purchasing decisions. While the service and store atmosphere have a positive but not significant effect on purchasing decisions.en_US
dc.description.abstractThe research of this study was to measure the influence of the retail mix on purchase decisions at the retail store Pramuka Mart Samarinda during the covid-19 pandemic. Samples were taken by accidental sampling as many as 111 respondents. The analytical technique used in this study is multiple linear regression analysis using the SPSS 23 program. The results of the study prove that product, price, promotion, and location have a positive and significant effect on purchasing decisions. While the service and store atmosphere have a positive but not significant effect on purchasing decisions.en_US
dc.language.isoenen_US
dc.publisherSTIE AASen_US
dc.subjectRetail Mix and Purchase Decisionsen_US
dc.subjectRetail Mix and Purchase Decisionsen_US
dc.titleMeasuring The Retail Mix on Purchase Decisions During Covid-19 Pandemicen_US
dc.typeArticleen_US
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