Hubungan Kualitas Pelayanan Dengan Kepuasan Konsumen Momoo Milk Fresh Samarinda Tahun 2019

Abstract

This study aims to find out the relationship between service quality and customer satisfaction. Momoo Milk Fresh Samarinda Year 2019. This study consists of two variables, namely dependent variables, consumer satisfaction, and independent variables, namely service quality. Sampling technique using accidental sampling. The sample in this study was Momoo Milk Fresh Samarinda consumers, as many as 97 people. The data analysis technique in this study uses the product moment correlation analysis method to determine the relationship between one or more independent variables (X) and dependent variables (Y). The results showed a significant relationship between the relationship of service quality and customer satisfaction, with a rhitung value of = 0.477 and a significant P value of 0.000. Furthermore, they obtained the value of the correlation coefficient, or t test, of 5,294. That is, the level of correlation coefficient that occurs is in a moderate category