BUSINESS DEVELOPMENT EDUCATION USING BUSINESS MODEL CANVAS (BMC) IN THE MIDDLE OF COVID-19 PANDEMIC FOR SAMARINDA MUSLIM ENTREPRENEURS

Abstract

This program initiated by Community’s Economic Empowerment Department of Indonesian Ulema Council (MUI) Kalimantan Timur province, aiming to introduce a business model called Business Model Canvas (BMC) which can be used by Muslim entrepreneurs in Samarinda. During the COVID-19 pandemic period nowadays, entrepreneurs should have business strategy to survive or even grow but this idea yet hasn’t understood or applied by the entrepreneurs. Therefore, it is required detail introduction about BMC existence and functional. Simple BMC template can explain main components of operational support succinctly that turned out can simplify entrepreneurs to understand their business. The benefits of this program including able to accept and understand BMC utilization to design new business or improve existing business and able to create new business model or product.