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INTEGRATING KANO MODEL MODEL TO e-TAILQ SERVICE EXCELLENCE DEVELOPMENT : A CASE STUDY OF SHOPEE MARKETPLACE
(Proceeding of 2nd International Conference on Engineering and Management of Industrial Systems, 2022-10)
During the Covid-19 pandemic, online retailers have begun to see shifting in shopping habits. Research showed approximately 20 million visitors increase in Indonesian online retail platforms in the earlier phase of the ...
INTEGRATING KANO MODEL MODEL TO e-TAILQ SERVICE EXCELLENCE DEVELOPMENT : A CASE STUDY OF SHOPEE MARKETPLACE
(ICOEMIS 2022, 2022-10)
During the Covid-19 pandemic, online retailers have begun to see shifting in shopping habits. Research showed approximately 20 million visitors increase in Indonesian online retail platforms in the earlier phase of the ...