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ANALISIS KUALITAS PLATFORM E-MARKETPLACE TERHADAP LOYALITAS PELANGGAN (Studi Kasus: Pengguna Zilingo)

Ferdinand, Erfina; Fikry Aransyah, Muhammad; Bharata, Wira (JURNAL EKONOMI BISNIS, 2021-12-01)

This study aims to analyze the quality of an e-marketplace Zilingo platform against customer loyalty, is in accordance with the rules of the presentation of a good and correct e-marketplace platform and conduct evaluations ...

PENGARUH WOM (WORD OF MOUTH), BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MINUMAN THAI TEA PADA DUM DUM THAI DRINKS SAMARINDA

Rachel Pilipus, Ritna; Fikry Aransyah, Muhammad; Bharata, Wira (JURNAL ILMIAH MANAJEMEN DAN BISNIS, 2021-05-04)

The Influence of Word Of Mouth (WOM), Brand Image, and Product Quality on Purchasing Decisions in Thai Tea Dum Dum Thai Drinks Samarinda..This study aims to determine the effect of independent variables consisting of ...