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Introducing Iconic Value Co-Creation to Indonesian Small Businesses
(Atlantis Press, 2018)
This research examines whether marketing
innovativeness (MI) and market responsiveness capability
(MRC) to enhance marketing performance (MP) and tries solve
the problems of research gap between marketing innovativeness
and ...
Turnitin - Introducing Iconic Value Co-Creation to Indonesian Small Businesses
(Atlantis Press, 2018)
This research examines whether marketing
innovativeness (MI) and market responsiveness capability
(MRC) to enhance marketing performance (MP) and tries solve
the problems of research gap between marketing innovativeness
and ...