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The Effects of Perceived Ease of Use, Electronic Word of Mouth and Content Marketing on Purchase Decision
(Growing Science, Canada., 2021-10-01)
Purchasing decisions on the Traveloka application has experienced a significant decline since the
Covid-19 pandemic outbreak. Ticket returns and refunds that occur due to travel restrictions have
resulted in a decline ...
Repurchase Intention Behavior in B2C E-commerce
(Growing Science, 2021-09-22)
The Effects of Perceived Ease of Use, Electronic Word of Mouth and Content Marketing on Purchase Decision
(Growing Science, 2021-10-01)
Repurchase intention behavior in B2C E-commerce
(http://growingscience.com/ijds/Vol6/ijdnsVol6No1.html, 2021-10)
Abstract: The intention to buy back is one of the objectives of the business strategy. This study aims to analyze the effect of mediating customer satisfaction on e-service and repurchase intention. This analytical study ...