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Peer Review - Membangun Motivasi Hedonic Shopping dan Store Atmosphere terhadap Impulse Buying pada Konsumen Matahari Departement Store Mall Plaza Mulia Samarinda
(Universitas Mulawarman, 2017-05-08)
This research aims to analyze the influences hedonic shopping, store atmosphere againt impulse buying on consumen Matahari Departemen Store Mall Plaza Mulia Samarinda. The number of samples taken were 120 respondents. ...