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Readiness to face industry 4.0
(International Journal of Scientific and Technology Research,, 2022-09)
The study aimed to analyze the influence of economic, social, cultural, technological, and environmental dimensions on the readiness of PT. Jatim Watkoraya (Samarinda Branch) in the face of Industry 4.0. Based on the ...
THE EFFECT OF SOCIAL MEDIA MARKETING, WORD OF MOUTH, AND EFFECTIVENESS OF ADVERTISING ON BRAND AWARENESS AND INTENTION TO BUY
(2019-08-30)
The purpose of this research is to analyze the direct effect of social media marketing, word of mouth, and the effectiveness of advertising on brand awareness and its impact on intention to buy, either directly or indirectly. ...
Perceptions of Service Quality and Corporate Image Against Satisfaction and Customer Loyalty
(KnE Social Sciences, 2020-02-06)
The purpose of the study looked at the influence: (1) Perceptions of service quality and corporate image directly on customer satisfaction; (2) Perceptions of service quality, corporate image, and satisfaction directly on ...