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Now showing items 11-17 of 17
Achieving of Country Image, Perceived Quality, and Brand Familiarity on Purchase Intention of Samsung Smartphone in Indonesia
(Techmind Research, 2020-12)
The purpose of the study aims to analyze the influence of country image, perceived quality, and brand familiarity on the purchase intention of the Samsung smartphone in Indonesia. The sampling method used was a purposive ...
Reviewer-Consumer acceptance mobile banking di bank swasta Indonesia
(Universitas Mulawarman, 2020)
Turnitin - Achieving Marketing Performance Through Acculturative Product advantage : The Case of Sarong Samarinda
(University of Malaya, 2020-07-26)
This study aims to investigate the role of acculturative
product as an isolative mechanism for achieving the marketing
performance of small and medium enterprises (SMEs) in Indonesia.
Specifically, it focusses on the ...
Peer-Review-Consumer Acceptance Mobile Banking di Bank Swasta Indonesia
(Universitas Mulawarman, 2020)
Peer Review-Achieving Marketing Performance Through Acculturative Product advantage : The Case of Sarong Samarinda
(University of Malaya, 2020-06-30)
The results of this study show that the advantages
of the acculturative products influence the marketing performance.
This study highlights the importance of innovativeness in securing
the potentials of the acculturative ...
Achieving of Country Image, Perceived Quality, and Brand Familiarity on Purchase Intention of Samsung Indonesia
(Techmind Research, 2020-10-01)
Achieving Marketing Performance Through Acculturative Product Advantages : The Case of Sarong Samarinda
(UNIVERSITI OF MALAYA, 2020-07-01)