Browsing A - Economics and Business by Subject "purchasing decisions, interests, marketing mix, smartphone, consumer, Surabaya"
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Causality Validation of Three Marketing Mix Components and Interest in Smartphone Purchase Decisions
(Jurnal Sosioteknologi, 2022-07-31)The field of technology has experienced phenomenal growth. Moreover, the evolution of cellphones has become a major draw for customers. The aim of this study is to validate the effect of marketing mix components and interest ...