Browsing A - Economics and Business by Subject "Perceived Usefulness, Perceived Ease of Use, Perceived Risk, Purchase Interest, Use Behavior"
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THE INFLUENCE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND PERCEIVED RISK ON PURCHASE INTERESTAND USE BEHAVIOR THROUGH BUKALAPAK APPLICATION IN SAMARINDA
(STIE AAS, 2021-09-30)This study aims to analyze and explain the effect of perceived usefulness, perceived ease of use, and perceived risk on purchase interest and use behavior through the Bukalapak application in Samarinda. The data collection ...