Browsing A - Economics and Business by Subject "Marketing innovativeness, iconic value co-creation, market responsiveness capability, marketing performance."
Now showing items 1-2 of 2
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Introducing Iconic Value Co-Creation to Indonesian Small Businesses
(Atlantis Press, 2018)This research examines whether marketing innovativeness (MI) and market responsiveness capability (MRC) to enhance marketing performance (MP) and tries solve the problems of research gap between marketing innovativeness and ... -
Turnitin - Introducing Iconic Value Co-Creation to Indonesian Small Businesses
(Atlantis Press, 2018)This research examines whether marketing innovativeness (MI) and market responsiveness capability (MRC) to enhance marketing performance (MP) and tries solve the problems of research gap between marketing innovativeness and ...