Browsing A - Economics and Business by Subject "Marketing Innovation, Isolating Iconic Product, Marketing Performance"
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Keunggulan Produk Iconic Isolating Sarung Samarinda
(Universitas Merdeka Malang, 2017)This research examines whether marketing innovativeness (MI) enhance marketing performance (MP) and tries to solve the problems of research gap between marketing innovativeness and marketing performance. The sample are ...