Browsing A - Economics and Business by Subject "Innovativeness, Acculturative Product Advantage, Isolating Mechanism, Marketing Performance, Creative Industry"
Now showing items 1-4 of 4
-
Achieving Marketing Performance Through Acculturative Product advantage : The Case of Sarong Samarinda
(University of Malaya, 2020-06-30)Research aims: This study aims to investigate the role of acculturative product as an isolative mechanism for achieving the marketing performance of small and medium enterprises (SMEs) in Indonesia. Specifically, it ... -
Peer Review-Achieving Marketing Performance Through Acculturative Product advantage : The Case of Sarong Samarinda
(University of Malaya, 2020-06-30)The results of this study show that the advantages of the acculturative products influence the marketing performance. This study highlights the importance of innovativeness in securing the potentials of the acculturative ... -
Reviewer-Achieving Marketing Performance Through Acculturative Product advantage : The Case of Sarong Samarinda
(University of Malaya, 2020-06) -
Turnitin - Achieving Marketing Performance Through Acculturative Product advantage : The Case of Sarong Samarinda
(University of Malaya, 2020-07-26)This study aims to investigate the role of acculturative product as an isolative mechanism for achieving the marketing performance of small and medium enterprises (SMEs) in Indonesia. Specifically, it focusses on the ...