Browsing A - Economics and Business by Subject "Brand image Perceived ease of use Electronic word of mouth Content marketing Purchasing decision"
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The Effects of Perceived Ease of Use, Electronic Word of Mouth and Content Marketing on Purchase Decision
(Growing Science, Canada., 2021-10-01)Purchasing decisions on the Traveloka application has experienced a significant decline since the Covid-19 pandemic outbreak. Ticket returns and refunds that occur due to travel restrictions have resulted in a decline ...