Browsing A - Economics and Business by Author "Pusriadi, Tommy"

Now showing items 1-7 of 7

    • THE EFFECT OF SOCIAL MEDIA MARKETING, WORD OF MOUTH, AND EFFECTIVENESS OF ADVERTISING ON BRAND AWARENESS AND INTENTION TO BUY 

      Maria, Siti; Pusriadi, Tommy; Hakim, Yundi Permadi; Darma, Dio Caisar (2019-08-30)
      The purpose of this research is to analyze the direct effect of social media marketing, word of mouth, and the effectiveness of advertising on brand awareness and its impact on intention to buy, either directly or indirectly. ...

    • Ethical Work Climate and Moral Awareness during Covid-19 – A case study 

      Pusriadi, Tommy; Kadarusman, Kadarusman; Ilmi, Zainal; Kurniawan, Erwin; Darna, Dio Caisar (International Association for Educators and Researchers (IAER), 2021-02-01)
      It is not easy to detect irregularities committed by employees in the Agency of Culture and Tourism of East Kutai Regency with actions for personal gain that can harm the agency. The current study offers an overview of the ...

    • How Contribute and the Growth of Regional Original Income? A Typology Empirical 

      Wijaya, Adi; Darma, Dio Caisar; Pusriadi, Tommy (2020-07-14)
      he source of regional revenue is aimed at financing governance and development and to improve the welfare and prosperity of the community. The purpose of this study is to examine the contribution and the rate of growth of ...

    • Job Characteristics, Individual Characteristics, Affective Commitments and Employee Performance 

      Darma, D; Purwadi, Purwadi; Sundari, Inda; Hakim, Yundi Permadi; Pusriadi, Tommy (Research and Review: Human Resource and Labour Management, 2020-03-20)
      Human resources in organizations are crucial aspects that determine the effectiveness of an organization. Improving the quality of human resources is one of the factors for an organization to achieve its objectives. The ...

    • MARKETING INTELLIGENCE: BENEFITS AND IMPLEMENTATION OF ITS BUSINESS 

      Maria, Siti; Pusriadi, Tommy; Darma, Dio Caisar (Problems of Management in the 21st Century, 2020-12-09)
      Marketing intelligence (MI) may still sound quite foreign to some people who have never heard this term. However, this term is certainly often heard by some people, especially those who are in the business world. The ...

    • Readiness to face industry 4.0 

      Maria, Siti; Darma, Dio Caisar; Amalia, Siti; Hakim, Yundi Permadi; Pusriadi, Tommy (International Journal of Scientific and Technology Research,, 2022-09)
      The study aimed to analyze the influence of economic, social, cultural, technological, and environmental dimensions on the readiness of PT. Jatim Watkoraya (Samarinda Branch) in the face of Industry 4.0. Based on the ...

    • UNDERGROUND ECONOMY: THE SHADOW EFFECT OF HUMAN TRAFFICKING 

      Amalia, Siti; Maria, Siti; Roy, Juliansyah; Darma, Dio Caisar; Pusriadi, Tommy (LIFE: International Journal of Health and Life-Sciences, 2019-05-28)
      The purpose of the study is to analyze the causes and disadvantages of human trafficking, knowing the obstacles faced in the prevention and handling of human trafficking in Indonesia. The research is based on qualitative ...