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Now showing items 1-10 of 58
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Innovativeness, Acculturative Product Advantage, Isolating Mechanism, Marketing Performance, Creative Industry (4)
Entrepreneurial Innovativeness, Relational Capabilities, Value Co-creation, Marketing Performance (3)
Country image; perceived quality; brand familiarity; purchase intention (2)
Marketing innovativeness, iconic value co-creation, market responsiveness capability, marketing performance. (2)
sharia product attribute, insaniyyah promotion, non-Muslims’ decision (2)
brand satisfaction, luxury brand attachment, brand loyalty, consumer advocacy (1)
Citra merek (1)
Country image; perceived quality; brand familiarity;purchase intention (1)
Customer Relationship Management (CRM); customer’s value; customer’s loyalty (1)
Electronic Word of Mouth, Sales Promotion, Brand Switching, Brand Image. (1)
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