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Turnitin - Achieving of Country Image, Perceived Quality, and Brand Familiarity on Purchase Intention of Samsung Smartphone in Indonesia

Indriastuti, Herning (Techmind Research, 2020-12-20)

The purpose of the study aims to analyze the influence of country image, perceived quality, and brand familiarity on the purchase intention of the Samsung smartphone in Indonesia. The sampling method used was a purposive ...

Turnitin - The Effect of Brand Satisfaction, Luxury Brand Attachment and Brand Loyalty on Consumer Advocacy Hijup Store Samarinda Customer

Indriastuti, Herning (iJournals, 2020-07-20)

In order to realizing a high sales climate, the company should not depend on established marketing strategies. One of the factors that influence the number of brand sales is information from by consumers to consumers which ...

Achieving of Country Image, Perceived Quality, and Brand Familiarity on Purchase Intention of Samsung Smartphone in Indonesia

Indriastuti, Herning (Techmind Research, 2020-12-01)

Peer Review-The Effect of Brand Satisfaction, Luxury Brand Attachment and Brand Loyalty on Consumer Advocacy Hijup Store Samarinda Customer

Indriastuti, Herning (iJournals, 2020)

Reviewer-Achieving of Country Image, Perceived Quality, and Brand Familiarity on Purchase Intention of Samsung Smartphone in Indonesia

Indriastuti, Herning (Techmind Research, 2020)

Reviwer-The Effect of Brand Satisfaction, Luxury Brand Attachment and Brand Loyalty on Consumer Advocacy Hijup Store Samarinda Customer

Indriastuti, Herning (iJournals, 2020)

Peer Review-Achieving of Country Image, Perceived Quality, and Brand Familiarity on Purchase Intention of Samsung Smartphone in Indonesia

Indriastuti, Herning (Techmind Research, 2020)

Reviewer-Achieving Marketing Performance Through Acculturative Product advantage : The Case of Sarong Samarinda

Indriastuti, Herning (University of Malaya, 2020-06)

Consumer acceptance mobile banking di bank swasta Indonesia

Indriastuti, Herning (Universitas Mulawarman, 2020-07)

This research main investigates analyze factors such as perceived usefulness, perceived to use, perceived risk , compatibility to attitude and intention to use of mobile banking in Indonesia private banking. This reseach ...

Achieving Marketing Performance Through Acculturative Product advantage : The Case of Sarong Samarinda

Indriastuti, Herning (University of Malaya, 2020-06-30)

Research aims: This study aims to investigate the role of acculturative product as an isolative mechanism for achieving the marketing performance of small and medium enterprises (SMEs) in Indonesia. Specifically, it ...