| dc.description.abstract | English for Specific Purposes (ESP) has grown from an emphasis on specialized vocabulary and linguistic registers to a needs, discourse, and genre-aware instructional framework. Language helps learners participate in academic or professional communities, according to this approach. English is used in entrepreneurship for persuasion, negotiation, branding, and stakeholder interaction. Entrepreneurs use English to pitch investors, write funding applications, communicate with overseas partners, and create digital marketing content. Thus, ESP teaching in entrepreneurship is dynamic and current.
Prior ESP research focuses matching language training to target circumstances' communication needs. Recognizing communicative aims, meeting audience expectations, and organizing messages according to rhetorical frameworks are crucial to entrepreneurial discourse success. Entrepreneurial communication studies show that good pitch presentations use identifiable rhetorical techniques and persuasive language. Research on crowdfunding communication shows that linguistic style and lexical framing can considerably impact funding. Explicit genre-based instruction in entrepreneurship-focused ESP courses is beneficial, according to these studies.
Genre-based methods to academic writing have been successful in Indonesia in increasing students' discourse awareness and professional writing skills. Based on these theoretical and practical findings, this chapter presents a structured English for Entrepreneurship course that uses text analysis and genre-based output to help students acquire entrepreneurial communication skills. | en_US |
