View Item 
  •   Unmul Repository Home
  • Articles
  • A - Economics and Business
  • View Item
  •   Unmul Repository Home
  • Articles
  • A - Economics and Business
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Relevance for tourist visiting decisions – destination branding vs destination image: Case study from Lariti Beach, Bima Regency

Thumbnail
View/Open
Paper (594.7Kb)
Cek Turnitin (4.118Mb)
Dokumen Korespondensi (3.436Mb)
Date
2025-06-13
Author
ZA, Saida Zainurossalamia
Tricahyadinata, Irsan
Metadata
Show full item record
Abstract
Today, there are disciplines that concentrate on tourism, some of which highlight a tourist’s visiting decision; this is not only associated with the brand or reputation of a destination but also its image. From this premise, this study aims to find the relationship between destination branding and destination image on tourists’ visiting decisions. With a focus on tourists visiting Lariti Beach, Bima Regency (Indonesia), data collection via interviews based on non-probability sampling techniques were made. Using the partial least squares (PLS) method, the results of the study reveal that both destination branding and destination image affect tourists’ visiting decisions systematically. When compared, destination branding is the more important instrument for increasing visiting decisions compared to image. Therefore, this research opens space and attention for further studies to consider destination image as a critical function in stimulating visiting decisions. Future implications include tourism policies that lead to optimal branding and image.
URI
http://repository.unmul.ac.id/handle/123456789/58554
Collections
  • A - Economics and Business [671]

Repository Universitas Mulawarman copyright ©   LP3M Universitas Mulawarman
Jalan Kuaro Kotak Pos 1068
Telp. (0541) 741118
Fax. (0541) 747479 - 732870
Samarinda 75119, Kalimantan Timur, Indonesia
Contact Us | Send Feedback
 

 

Browse

All of Unmul RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

My Account

Login

Repository Universitas Mulawarman copyright ©   LP3M Universitas Mulawarman
Jalan Kuaro Kotak Pos 1068
Telp. (0541) 741118
Fax. (0541) 747479 - 732870
Samarinda 75119, Kalimantan Timur, Indonesia
Contact Us | Send Feedback