Developing Awareness of Social Enterprise through Innovative Learning in Higher Education

Abstract

The study explores the role of innovative learning methods in cultivating social enterprise awareness among university students. This study uses a qualitative research method and a case study approach. Data for this study were gained through documentation and interviews with several parties in universities that related to sustainability and entrepreneurs. The result found that three important phases in social enterprise education, are the cognitive phase social-emotional learning phase, and pro-environmental behaviour phase which could support the existence of social innovation ideas. To better understand how cognitive processes and sustainability-related content interact, this study applies social cognitive theory (SCT). The findings will then inform educational practices that support social entrepreneurship and sustainable development. The output of the study is expected to be a foundation for education in Social Enterprises, aimed at harnessing potential to enhance entrepreneurial skills, abilities, intuition, and insights, thereby preparing emerging entrepreneurs to become agents of change.