| dc.description.abstract | This research was conducted by Fita Mardiani with the title "The Influence of
Religious Factors and Islamic Knowledge on the Consumption of Halal Food
Products (Study on Students of the Faculty of Economics and Business,
Mulawarman University)" under the guidance of Andi Martina Kamaruddin. This
research aims to determine the influence of religiosity and Islamic knowledge
factors on the decision to consume halal food products among students at the
Faculty of Economics and Business, Mulawarman University. The method used in
this research is a quantitative research method. The population in this study were
students from the Faculty of Economics and Business, Mulawarman University, with a sample of 98 respondents. The data collection technique uses a questionnaire
via Google form which is distributed to the WhatsApp application. Data analysis
techniques were carried out using validity tests, reliability tests, ordinal logistic
regression tests, overall model fit tests, goodness of fit tests, Nagelkerke r square
tests, Wald tests (partial t tests). The results of this research show that the variables
of religiosity and Islamic knowledge have a positive and significant effect on the
decision to consume halal food products among students at the Faculty of
Economics and Business, Mulawarman University | en_US |
