Turnitin - Effect of Sharia Product Attributes and Insaniyyah Promotion that is Conducted By Sharia Bank Toward Non-Muslims’ Decision to Become a Customer
Abstract
A quantitative result tries to find out the effect of sharia product attributes that
are offered and insaniyyah promotion that is conducted by Sharia Bank toward
non-Muslims’ decision to become a customer in Bank Kaltim Sharia East Borneo,
Indonesia used sample. Sampling was done using purposive sampling technique. The
total data can be further analyzed as much as 142 respondents. Data were analyzed
using multiple linear regression and t-test. The result shows that sharia product
attribute has 0.196 on the level of no significance. From the analysis result, it can be
concluded that sharia product attribute does not give effect toward non-Muslims’
decision to become a customer; therefore, the first hypothesis is declined. While
insaniyyah promotion gives effect significantly toward non-Muslims’ decision to
become a customer; therefore the second hypothesis is accepted.