The influence of brand image, Brand Personality and Brand Experience on Brand Love and Their Impact on Brand Loyalty of Cellular Card Users
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Peer Review untuk artikel: Brand attachment vs Brand love
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THE EFFECT OF BRAND IDENTIFICATION AND BRAND IMAGE ON BRAND LOVE AND BRAND LOYALTY ON IPHONE SMARTPHONE PRODUCT USERS IN SAMARINDA
Aulia Fitriani; Noorlitaria, Achmad (International Journal of Economics, Business, and Accounting Research (IJEBAR), 2021-06-01)This study aims to analyze and explain the influence of Brand Identification and Brand Image on Brand Love and Brand Loyalty on Iphone Smartphone Product Users in Samarinda. The population in this study used the ... -
The Influence of Brand Experience on Brand Trust Through Brand Authenticityin Consumers of MCI Health Accessories Products
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