The influence of brand image, Brand Personality and Brand Experience on Brand Love and Their Impact on Brand Loyalty of Cellular Card Users

THE EFFECT OF BRAND IDENTIFICATION AND BRAND IMAGE ON BRAND LOVE AND BRAND LOYALTY ON IPHONE SMARTPHONE PRODUCT USERS IN SAMARINDA

Aulia Fitriani; Noorlitaria, Achmad (International Journal of Economics, Business, and Accounting Research (IJEBAR), 2021-06-01)

This study aims to analyze and explain the influence of Brand Identification and Brand Image on Brand Love and Brand Loyalty on Iphone Smartphone Product Users in Samarinda. The population in this study used the ...

Peer Review untuk artikel: Brand attachment vs Brand love

Martiyanti, Dwi; Martiyanti, Dwi (2021-11-10)

Turnitin - The Effect of Brand Satisfaction, Luxury Brand Attachment and Brand Loyalty on Consumer Advocacy Hijup Store Samarinda Customer

Indriastuti, Herning (iJournals, 2020-07-20)

In order to realizing a high sales climate, the company should not depend on established marketing strategies. One of the factors that influence the number of brand sales is information from by consumers to consumers which ...