Degree of Potential and Development Strategy of Tourism Objects

Abstract

Berau Regency has many tourism objects that have potential and attractiveness that still have not been managed optimally but have market prospects on a national and international scale. Therefore, this region is actively developing the potential of its region for tourist destinations in order to attract visiting tourists. The purpose of this study was to determine the potential degree and strategy of tourism development in Berau Regency. The type of research used is based on qualitative descriptive. Data collection was carried out with literature studies and field observations during June 2019. Data collected was based on 125 tourists as respondents, processed using the Strengths Matrix analysis technique; Weaknesses; Opportunities; and Threats (SWOT). The conclusions obtained from this study get a portrait of the attraction of attractions in Berau Regency in a position of steady growth. There is a strategy for developing tourism objects in Berau Regency contained in a module on basic strategies for marine development: (1) Maritime tourism infrastructure; (2) Maritime tourism facilities; (3) Quality of natural resources, as well as human resources for the development of marine tourism; and (4) Regulations that are more targeted.