Showcasing Luxury on Social Media: What Are The Effects? An Anomaly among Lecturers

Abstract

In almost every job, technological advancement plays a vital role in making it easier for humans, including social media. Today, there is a diminution of solidarity, which is contradictory to the “concept of caring”. Users are increasingly indifferent, sometimes selfish, and exaggerate when they come into contact with posts on social media, thus triggering hacking by irresponsible individuals to achieve certain advantages. This paper is dedicated to investigating discriminatory actions against lecturers in the Faculty of ABC–University of XYZ who use Facebook and WhatsApp to show off all the luxuries of life. Through the experimental–qualitative design, the sample invited “social climbing” lecturers who experienced material and non-material losses. This study describes that respondents who experienced material impacts due to hacking were more dominant than those who suffered non-material losses. Most judged that the hacking addressed to respondents was triggered by a dominant intensity on social media rather than going about their daily routines. However, in the long term, lecturers express their attitude toward improving integrity as an academic community. Recognizing this reality, the practical implications of regulation and lawlessness in cyberspace need to be enforced. In addition, these findings also set the agenda for future studies.