Experience Quality as the Key to Successful Halal Tourism Development
Abstract
Lombok has become Indonesia’s mainstay halal tourist destination; they proved Lombok won the
highest score in the GMTI and IMTI surveys. The label as the best halal tourist destination must be a
competitive advantage that can attract Muslim tourists to visit Lombok. This study seeks to explain
the effect of the variables Halal Tourism Index, Tourist Satisfaction, Tourist Experience Quality on
Revisit Intention. This study took domestic Muslim tourist respondents aged between 17 to 60 years
who had visited Lombok in the last 3 years. With 87 respondents, it processed the data using PLS SEM. We know the results of the hypothesis test that the Halal tourism index has no effect on tourist
satisfaction and revisit intention; the Halal tourism index has a significant effect on Tourist
Experience quality. While the Tourist Experience quality variable has a significant effect on tourist
satisfaction and revisit intention, and tourist satisfaction influences revisit intention. The limitation
of this research is that respondents are not evenly distributed to all regions of Indonesia, and the
number is only 87 respondents. This study revealed that the key factor in making domestic Muslim
tourists satisfied and intend to visit Lombok is Experience quality