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Storytelling Marketing, Content Marketing, and Social Media Marketing on the Purchasing Decision
(Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 2021-08-01)
The development of technology in the digital age can’t be avoided
in today's life. Nowadays social media is increasingly loved by
marketers as a tool to introduce or promote their products because
of low costs and can ...
Pengaruh efektifitas iklan televisi
(JURNAL MANAJEMEN, 2017-01-01)
The Advertising Effectiveness from this Research consists of the advertising creativity, message quality, and frequency of delivery. This Research aims to determine the impact of effectiveness which is involve on it such ...
THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON CORPORATE IMAGE AND CORPORATE REPUTATION AND IMPLICATIONS FOR PURCHASE INTENTION (Studies in Samarinda AQUA customers)
(International Journal of Economics, Business, and Accounting Research (IJEBAR), 2020-12-01)
The purpose of this study was to determine the effect of CSR on corporate image, corporate reputation, and purchase intention. The unit of analysis in this study is the customer AQUA of product in Samarinda. The sample in ...