Browsing J - Economics and Business by Subject "marketing design; decisions purchase; survey; OLS; Shinzu’i"

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    • Storytelling Marketing, Content Marketing, and Social Media Marketing on the Purchasing Decision 

      Saida Zainurossalamia ZA; Irsan Tricahyadinata; Robiansyah, Robiansyah; Dio Caisar, Darma; Noorlitaria, Achmad (Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 2021-08-01)
      The development of technology in the digital age can’t be avoided in today's life. Nowadays social media is increasingly loved by marketers as a tool to introduce or promote their products because of low costs and can ...