Browsing J - Economics and Business by Subject "Word of Mouth, Product Quality, Purchase Decision and Repurchase Interest."
Now showing items 1-1 of 1
-
INFLUENCE OF WORD OF MOUTH AND PRODUCT QUALITY ON PURCHASE DECISIONS AND REPURCHASING INTEREST
(International Journal of Economics, Business, and Accounting Research (IJEBAR), 2021-06-01)This study aims to analyze and explain the influence of word of mouth and product quality on purchasing decisions and repurchase intentions; The population in this study are consumers who have visited more than 1 time ...