Browsing J - Economics and Business by Author "Norlitaria Achmad, Gusti"
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The Effect of Celebrity Endorsers and Advertising Attractiveness on Brand Image and Purchase Decisions for Tokopedia Application Users in Samarinda
Ikawati, Kartina; Militina, Theresia; Norlitaria Achmad, Gusti (International Journal of Economics, Business, and Accounting Research, 2021-06-10)The increase in internet users in Indonesia creates opportunities for everyone to develop their business potential towards the online realm, especially now that everyone likes practical things without having to struggle ...