Browsing J - Economics and Business by Author "Gunawan, Sri"
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Do Brand Credibility and Altruistic Attribution Affect Corporate Philanthropy Performance ? - The Moderating Effect Of Gen Y's Hodonic Behavior
Rahmawati; Ramanadia; Gunawan, Sri (International Journal Of Business and Society, 2018)Generally, this research aims to analyse and prove influential factors on the corporate philanthropy performance by taking the marketing of Apple [gadget]’s products as the study case. In addition, it also strives to seek ...