dc.contributor.author | Noorlitaria, Achmad | |
dc.contributor.author | Adinda N. Nisha | |
dc.contributor.author | Yusniar | |
dc.contributor.author | Mochamad Ridwan | |
dc.date.accessioned | 2022-03-15T06:12:20Z | |
dc.date.available | 2022-03-15T06:12:20Z | |
dc.date.issued | 2021-09-01 | |
dc.identifier.citation | - | en_US |
dc.identifier.issn | 2614-1280 | |
dc.identifier.uri | http://repository.unmul.ac.id/handle/123456789/28565 | |
dc.description | - | en_US |
dc.description.abstract | This study aims to analyze and explain the Effect of Service Quality, Brand Image, and Price Fairness Impact on Customer Satisfaction and Loyalty; The population used in this study are all customers who have used Grab Bike services, aged 17 years, and located in Samarinda City, with a total sample of 100 people. The data collection technique uses non-profitability sampling, the analysis is carried out using Partial Least Square (PLS) with the SmartPLS application version 3.8.9. The results showed that: Service quality has a positive and insignificant effect on customer satisfaction; Service Quality has a positive and insignificant effect on loyalty; Brand Image has a positive and significant effect on customer satisfaction; Brand Image has a positive and significant effect on loyalty; Price Fairness has a positive and significant effect on Customer Satisfaction; Price Fairness has a positive and significant effect on Loyalty; Customer Satisfaction has a positive and significant effect on Loyalty. | en_US |
dc.description.sponsorship | - | en_US |
dc.language.iso | en | en_US |
dc.publisher | International Journal of Economics, Business, and Accounting Research (IJEBAR) | en_US |
dc.relation.ispartofseries | -;- | |
dc.subject | Service Quality, Brand Image, Price fairness, Customer Satisfaction and Loyalty Toward. | en_US |
dc.title | SERVICE QUALITY, BRAND IMAGE AND PRICE FAIRNESS IMPACT ON THE CUSTOMER STATISFACTION AND LOYALTY TOWARDS GRAB BIKE | en_US |
dc.title.alternative | Dosen | en_US |
dc.type | Article | en_US |