Pengaruh trust costomer dan perceived easeofuse serta buying decision dan repurchase intention

Abstract

This study aims to examine whether the influence of trust costomer and perceived ease of use on perceived usefulness and repurchase intention. The independent variables in this study are the trust costomer and perceived ease of use and perceived usefulness, while the dependent variable is buying decision and repurchase intention. This research was conducted on users of delivery services via an online motorcycle taxi application which consisted of 100 respondents. Data analysis used PLS (Partial Least Square) analysis technique. The results of this study indicate that trust costomers have a positive and insignificant effect on buying decisions. The results of this study indicate that Perceived ease of use has a positive and insignificant effect on buying decisions. The results of this study indicate that Perceived usefulness has a positive and significant effect on buying decisions. This shows that Trust Costomer has a negative and insignificant effect on Repuchase intention, The results of this study indicate that Perceived ease of use has a positive and insignificant effect on Repuchase intention, The results of this study indicate that Perceived usefulness has a positive and insignificant effect on Repuchase intention. This indicates that Buying Decision has a positive and ins ignificant effect on Repuchase intention.