| dc.contributor.author | Ali Ahmad, Yasin | |
| dc.contributor.author | Noorlitaria, Achmad | |
| dc.date.accessioned | 2022-03-15T05:29:21Z | |
| dc.date.available | 2022-03-15T05:29:21Z | |
| dc.date.issued | 2021-06-01 | |
| dc.identifier.citation | - | en_US |
| dc.identifier.issn | 2614-1280 | |
| dc.identifier.uri | http://repository.unmul.ac.id/handle/123456789/28480 | |
| dc.description | - | en_US |
| dc.description.abstract | This study aims to analyze and explain the influence of word of mouth and
product quality on purchasing decisions and repurchase intentions; The
population in this study are consumers who have visited more than 1 time at
Ichiban Sushi BigMall Samarinda. The sampling technique used was nonprobability
sampling with the purposive sampling method with a total sample
of 90 people. Data collection techniques using questionnaires. The analysis was
carried out using Partial Least Square (PLS) with the SmartPLS application
version 3.8.9 and using SPSS Version 25 to test the validity and reliability of
the respondents. The results showed that: Word of Mouth had a positive and
significant effect on Purchase Decisions, Word of Mouth had a positive and
insignificant effect on Repurchase Interest | en_US |
| dc.description.sponsorship | - | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International Journal of Economics, Business, and Accounting Research (IJEBAR) | en_US |
| dc.relation.ispartofseries | -;- | |
| dc.subject | Word of Mouth, Product Quality, Purchase Decision and Repurchase Interest. | en_US |
| dc.title | INFLUENCE OF WORD OF MOUTH AND PRODUCT QUALITY ON PURCHASE DECISIONS AND REPURCHASING INTEREST | en_US |
| dc.title.alternative | Dosen | en_US |
| dc.type | Article | en_US |
