The Influence of Entrepreneurial Innovativeness Orientation and Service Driven Market Orientation (SERVMO) on Organizational Performance Hospitality Industry in Balikpapan, Indonesia

Abstract

The Growth of hospitality Industries has challenges to manage with appropriate management, This study aims to analyze the influence of Entrepreneurial Innovativeness Orientation, Service Driven Market Orientation (SERVMO) and Organizational Performance of hospitality Industries in Balikpapan, Indonesia. Data were collected using a questionnaire distributed to 48 stars hotels in Balikpapan Indonesia with technique purposive sampling directly to hotel top management such as hotel manager, department head, and hotel owner as respondents. Analysis data proceed by statistics tools of Partial Least Square (PLS) with conclution of this study are: (1) Entrepreneurial Innovativeness Orientation has a positive and significant effect on Service Driven Market Orientation (SERVMO). (2) Service Driven Market Orientation (SERVMO) has a positive and significant effect on Organizational Performance. (3) Entrepreneurial Innovativeness Orientation has a positive and significant effect on Organizational Performance. (4) Entrepreneurial Innovativeness Orientation has a positive and significant effect on Organizational Performance throught Service Driven Market Orientation (SERVMO) as mediation.