| dc.contributor.author | INDRIASTUTI, HERNING | |
| dc.date.accessioned | 2022-03-14T15:47:21Z | |
| dc.date.available | 2022-03-14T15:47:21Z | |
| dc.date.issued | 2021-09-30 | |
| dc.identifier.issn | 2614-1280 | |
| dc.identifier.uri | http://repository.unmul.ac.id/handle/123456789/27566 | |
| dc.description.abstract | The research of this study was to measure the influence of the retail mix on
purchase decisions at the retail store Pramuka Mart Samarinda during the
covid-19 pandemic. Samples were taken by accidental sampling as many as
111 respondents. The analytical technique used in this study is multiple
linear regression analysis using the SPSS 23 program. The results of the
study prove that product, price, promotion, and location have a positive and
significant effect on purchasing decisions. While the service and store
atmosphere have a positive but not significant effect on purchasing
decisions. | en_US |
| dc.description.abstract | The research of this study was to measure the influence of the retail mix on
purchase decisions at the retail store Pramuka Mart Samarinda during the
covid-19 pandemic. Samples were taken by accidental sampling as many as
111 respondents. The analytical technique used in this study is multiple
linear regression analysis using the SPSS 23 program. The results of the
study prove that product, price, promotion, and location have a positive and
significant effect on purchasing decisions. While the service and store
atmosphere have a positive but not significant effect on purchasing
decisions. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | STIE AAS | en_US |
| dc.subject | Retail Mix and Purchase Decisions | en_US |
| dc.subject | Retail Mix and Purchase Decisions | en_US |
| dc.title | Measuring The Retail Mix on Purchase Decisions During Covid-19 Pandemic | en_US |
| dc.type | Article | en_US |
