Browsing J - Economics and Business by Author "Aulia Fitriani"
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THE EFFECT OF BRAND IDENTIFICATION AND BRAND IMAGE ON BRAND LOVE AND BRAND LOYALTY ON IPHONE SMARTPHONE PRODUCT USERS IN SAMARINDA
Aulia Fitriani; Noorlitaria, Achmad (International Journal of Economics, Business, and Accounting Research (IJEBAR), 2021-06-01)This study aims to analyze and explain the influence of Brand Identification and Brand Image on Brand Love and Brand Loyalty on Iphone Smartphone Product Users in Samarinda. The population in this study used the ...