Browsing J - Economics and Business by Author "Ali Ahmad, Yasin"
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INFLUENCE OF WORD OF MOUTH AND PRODUCT QUALITY ON PURCHASE DECISIONS AND REPURCHASING INTEREST
Ali Ahmad, Yasin; Noorlitaria, Achmad (International Journal of Economics, Business, and Accounting Research (IJEBAR), 2021-06-01)This study aims to analyze and explain the influence of word of mouth and product quality on purchasing decisions and repurchase intentions; The population in this study are consumers who have visited more than 1 time ...